Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising. Research Your Clients. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. Visually, I prefer handcrafted antique …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Try to keep the number of clicks required to get from your main page to any other page on your …

For instance, someone watching TV and texting a friend atthe same time is grazing. Seemingly random things become less so within the right context. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to …

Communications goals differ depending on the stage in the buying process. Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression - that's why its important to create them strategically. More importantly, an SEO …

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Search engine algorithms will continue to become more sophisticated. Advertisers develop messages for specific audiences. Visually, I prefer a handcrafted …

Placing keywords in these tags can be beneficial in some search engines. Be an SEO all-star. SEO's unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized …

For example, if you searched who is the best eCommerce provider in London?? Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a …

Many CMS systems come with built-in review functionality. You need to see things from your customers' point of view and, more importantly, you need to write the things that appeal to their viewpoint. A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war …

The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. In terms of …

I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. Online marketing can have a great impact on the returns generated by your business. This is why it …

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other …

Google's algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. Product-specific research involves identifying key product characteristics that become selling points. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links …

Individuals gather external information from a variety of sources, including friends, relatives, experts, books, magazines, newspapers, advertisements, in-store displays, salespeople, the internet, and social media. For brands that can't afford a full-service SEO agency, the mention of the word "link building" is enough to make them flinch. Simply put, these …

Although search engine algorithms are a closely guarded secret, we can be confident that the main aim is to ensure that it is the sites that are well-received by users that are pushed to the top of the search results. The key to ensuring this is to create content that …