Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. I often show clients a competitor's site in one browser tab and their site in another tab. I cannot …

Analytics play a very huge part in SEO and it is thus a very important SEO must do. Otherwise, you might have content that refers to things you no longer sell, or people who can't be found within your business. Try adding your company to a UK business directory - it …

If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Smaller errors can have a significant effect as well, but by this …

Link building can still be a valuable strategy, especially if it is used in moderation and in conjunction with the authority-building strategies listed above. The inert set holds the brands that the consumer is aware of, but the individual has neither negative nor positive feelings about them. If you're out …

But there are two possible discrepancies that could be interfering with your content campaign's success: first, it could be that new factors have arisen-new competitors, new technologies, or changes in your customer base. Competitive research can also help you understand the general course of your opponents' SEO strategies, so you …

Perhaps that's where the biggest problem lies - too many marketers and businesses still think that great content equals great sales, right from the get-go. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search …

The debate over the importance of E-A-T 'an acronym for Expertise, Authoritativeness, and Trustworthiness, made famous by its inclusion in Google's Search Quality Evaluator Guidelines' will likely rage on for a while to come. Look at the domains being used to build links to your site. The most famous reason …

We should aim to provide the best content for the query and hopefully Google?s algorithms will recognize your content and showcase it at the top of its search results.Google?s previous advice was that there is nothing you can do to fix your site if you see a …

But how do you get strangers to visit your site before they know anything about your business? Since some browser features cannot be polyfilled, we recommend that you check the polyfill documentation for potential limitations. Google and the other search engines use image-recognition software as part of their search algorithm …

Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising. Research Your Clients. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. Visually, I prefer handcrafted antique …

Placing keywords in these tags can be beneficial in some search engines. Be an SEO all-star. SEO's unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized …