But there are two possible discrepancies that could be interfering with your content campaign's success: first, it could be that new factors have arisen-new competitors, new technologies, or changes in your customer base. Competitive research can also help you understand the general course of your opponents' SEO strategies, so you …

Perhaps that's where the biggest problem lies - too many marketers and businesses still think that great content equals great sales, right from the get-go. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search …

The debate over the importance of E-A-T 'an acronym for Expertise, Authoritativeness, and Trustworthiness, made famous by its inclusion in Google's Search Quality Evaluator Guidelines' will likely rage on for a while to come. Look at the domains being used to build links to your site. The most famous reason …

We should aim to provide the best content for the query and hopefully Google?s algorithms will recognize your content and showcase it at the top of its search results.Google?s previous advice was that there is nothing you can do to fix your site if you see a …

But how do you get strangers to visit your site before they know anything about your business? Since some browser features cannot be polyfilled, we recommend that you check the polyfill documentation for potential limitations. Google and the other search engines use image-recognition software as part of their search algorithm …

Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising. Research Your Clients. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. Visually, I prefer handcrafted antique …

Placing keywords in these tags can be beneficial in some search engines. Be an SEO all-star. SEO's unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized …