To put it more simply, RankBrain watches how users interact with search results and rank the results based on that. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your …

Database offerings for both platforms are quite similar. Content marketing can be very effective in increasing traffic, generating leads, enabling sales - and contributing to SEO. Recently, I came across this interesting rocking horses for sale . Google's Melting Dish bots (pieces of automated software called "spiders") crawl the web. Some come …

If you are just starting a site, you may be able to get by with a shared host. Some people claim that Google will not move your site down in the rankings due to links from bad sites. Building links is hard. Google scrutinizes website backlink profiles more closely than …

Communications goals differ depending on the stage in the buying process. Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression - that's why its important to create them strategically. More importantly, an SEO …

For example, if you searched who is the best eCommerce provider in London?? Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a …

The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. In terms of …

I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. Online marketing can have a great impact on the returns generated by your business. This is why it …

Google's algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. Product-specific research involves identifying key product characteristics that become selling points. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links …

Although search engine algorithms are a closely guarded secret, we can be confident that the main aim is to ensure that it is the sites that are well-received by users that are pushed to the top of the search results. The key to ensuring this is to create content that …